Your name on text messages

Every text starts with a name, so the visitor knows who it is from. Use your business’s own name. It is the one thing you choose about the wording of a text.

The Name for texts goes at the start of both texts a visitor receives. A text is sent from the sender name TURNDA, and your name opens the sentence, like this: “Ana’s Bakery: you’re number A14 in the line.” In the few countries that do not show a sender name, the text comes from one fixed turnda phone number instead.

Ana types “Ana’s Bakery Lisboa”. That is 19 characters, with plain letters only, so the Next button works. Her cousin Léa types “Café Étoile”: the screen says “We made the letters plain” and shows “Cafe Etoile”. A third owner types “Best Bakery 24-7-365 www.best.com”: the web address is refused, and the button says why.

A fourth owner’s business is registered as “Sunrise Foods Pte Ltd” but she types “Sunrise Bakery”. Because the name differs from the business name, turnda looks at it before it goes on texts. Until then texts say “Sunrise Foods Pte Ltd”. She gets an email when the name is approved.

turnda also checks the name again on its own side, in case a name slipped past the screen. A name that cannot be used is refused with: That name can’t be used for text updates. Use your business’s own name, with no link or phone number.

• Use the name your customers know you by, the one on your shop sign.
• Keep it short. 22 characters is the most, and the shorter it is, the more room the text has.
• No links and no phone numbers. They are refused.
• If you use a different name from your business name, expect a short wait for approval, and look out for the email. You can switch on in the meantime.

• Whether a phone shows the name. Phones and networks decide how a sender name is displayed. Some show only a number.
• Other alphabets. A text can only use plain letters, so Arabic, Thai or Chinese names cannot be used.
• The rest of the wording. The two texts are written by turnda and cannot be edited.