When a message counts, and when you get it back
A WhatsApp message uses one message from your pack the moment it is sent. If WhatsApp tells us it failed, that message goes back to your pack.
Each visitor gets two messages at most. Nothing is counted for a message that does not go.
What it is
Your pack is a stock of messages. A message counts when it is sent, even if the visitor’s phone is switched off, and it is given back only if WhatsApp tells us it failed.
How to check it in turnda
- Open Billing and read Messages left on the WhatsApp messages card. It falls by one for each message sent.
- Scroll to Money activity and look for Used and Given back. Every message used or given back is listed there with its date.
- Open Messaging in the sidebar, then Usage. Delivered, Read and Failed are the headline counts.
A real example
Ana asks for WhatsApp updates at 11:00. Message 1 goes at once and uses one message. At 11:40 her turn is near and message 2 goes. Her phone is off, so it arrives later, but it was sent, so it counts. Another visitor’s message 2 comes back as failed: that one is given back to your pack, and you do nothing.
The two messages
| Message | When it goes | What it says |
|---|---|---|
| Message 1 | Right after the visitor asks for updates. | That they are in the line at your business, with their number and their tracking link. It ends with: Reply STOP to stop these messages. |
| Message 2 | Once, when the visitor is almost up. | That they are nearly up and should start making their way back, with their number and their tracking link. |
What happens in the system
- 1The visitor joins on the webNothing is used
- 2They tap Get WhatsApp updates and press SendTheir own message, from their own phone
- 3Message 1: you are in the lineCounts when it is sent
- 4Message 2: you are almost upCounts when it is sent
- 5The visit endsNothing more is sent
When a message counts
| What happens | Does it count? | What you do |
|---|---|---|
| We send message 1 or message 2 and WhatsApp accepts it | Yes. One message from your pack. | Nothing. |
| The visitor’s phone is switched off | Yes. A message counts when it is sent, even if the phone is off. | Nothing. It arrives when their phone is back on. |
| WhatsApp tells us the message failed | No. It is given back to your pack. | Nothing. It shows in your Billing history. |
| We try the same message again after a failure | Only the try that was sent. A try that failed is given back first, so one message is never counted twice. | Nothing. |
| The visitor sends STOP | From then on nothing is sent to them, so nothing is counted. | Nothing. This is by design. |
| The visitor is called straight away, with nobody ahead | No “almost up” message is sent, so nothing is counted. | Nothing. |
| More than a day has passed since the visitor asked for updates | Message 2 is not sent, so nothing is counted. | Nothing. |
| The visitor was served, left or cancelled before the message went, or it waited more than an hour to go (for example after a long outage) | The message is dropped quietly and nothing is counted. | Nothing. |
What you need to do
- Nothing, for a single message. The count and the give-back are automatic.
- Watch Messages left. When 10% are left, the next pack is bought for you, up to your monthly limit.
- If a number looks wrong, press Ask about this charge on the invoice. We reply within 5 working days.
What turnda does not cover
- Whether the message is read. A sent message is counted, whatever the visitor does with it.
- The visitor’s phone, signal and WhatsApp settings. A late or missing delivery on their side is not given back.
- Anything a visitor writes to the number. Other replies (“hi”, an old join message) are not read or answered, and cost nothing.
Common questions
| Question | Answer |
|---|---|
| Do I pay for the visitor’s own message? | No. Only the two messages we send count. |
| Why did my messages go down by two for one visitor? | Message 1 and message 2 each use one message. |
| Is there a charge per message on top of the pack? | No. The pack is paid before use and there is no per-message fee. |
| Why is a message sometimes not sent? | Nothing is taken from your pack for a message that does not go. See A visitor did not get a WhatsApp message. |
Related: Refunds: when, how and how long · The free tracking link